CeFEO counts more than 50 scholars and 30 affiliated researchers. Several studies and reports have consistently identified CeFEO as a leading research environment worldwide in the area of ownership and family business studies. This research project, has been co-authored by the following CeFEO Members.
Spotlight highlights research-based findings only. If you’re interested in exploring this project further or delving into the theoretical and methodological details, we encourage you to contact the authors or read the full article for a comprehensive understanding.
Hellerstedt, K., Uman, T., & Wennberg, K. (2024). Fooled by diversity? When diversity initiatives exacerbate rather than mitigate bias and inequality. Academy of Management Perspectives, 38(1), 23–42.
https://doi.org/10.5465/amp.2021.0206
Spotlight is an innovative online family business magazine designed to bridge the gap between cutting-edge research and the real-world needs of practitioners, owners, and policymakers. Drawing on the latest findings from the Centre for Family Entrepreneurship and Ownership (CeFEO) at Jönköping International Business School, Spotlight delivers insightful, accessible summaries of key research topics. Our mission is to keep the family business community informed and empowered by offering actionable insights, expert analyses, and forward-thinking strategies that enhance business leadership and ownership practices for long-term success.
Many organizations are focusing on diversity in their DEI (Diversity, Equity, and Inclusion) initiatives, but new research shows that this might be doing more harm than good. While diversity is often prioritized, equity and inclusion are left behind, exacerbating existing biases and inequalities. This article explores how different DEI logics—moral justice, business case, and power activism—shape diversity initiatives and why a focus solely on diversity can derail efforts to create equitable and inclusive workplaces.
Many organizations are focusing on diversity in their DEI (Diversity, Equity, and Inclusion) initiatives, but new research shows that this might be doing more harm than good. While diversity is often prioritized, equity and inclusion are left behind, exacerbating existing biases and inequalities. This article explores how different DEI logics—moral justice, business case, and power activism—shape diversity initiatives and why a focus solely on diversity can derail efforts to create equitable and inclusive workplaces.
As companies across the globe implement DEI (Diversity, Equity, and Inclusion) initiatives, many are surprised to find that these programs sometimes worsen the very inequalities they aim to address. With increased pressure from activist movements and regulatory bodies, organizations feel compelled to act. However, by focusing on visible diversity metrics, they may neglect the deeper issues of equity and inclusion. This article discusses the implications of different DEI logics and how organizations can better navigate these challenges to avoid reinforcing bias and inequality.
The study investigates the underlying frameworks behind DEI initiatives, focusing on three core logics: moral justice, business case, and power activism. We analyzed the management literature and organizational case studies to understand how these DEI logics interact, and how their misalignment can lead to unintended consequences. Each logic offers different mechanisms for driving change, but when organizations prioritize diversity over equity and inclusion, they risk creating superficial diversity at the expense of real progress.
This framework is rooted in the historical fight for civil rights and focuses on achieving equality through legal frameworks. In organizations, this logic manifests in anti-discrimination policies and equal opportunity initiatives. However, the reliance on litigation as a mechanism for change often fails to address deeper systemic biases, leading to an over-focus on compliance rather than meaningful inclusion.
The business case logic promotes diversity as a means to improve organizational performance. By highlighting the economic benefits of a diverse workforce, it encourages organizations to diversify for competitive advantage. Yet, this logic often reduces diversity to a tool for profit and overlooks the importance of equity and inclusion, resulting in tokenism and surface-level changes that do little to challenge ingrained inequalities.
Power activism, influenced by social movements like #MeToo and Black Lives Matter, pushes for rapid demographic changes through coercion, such as quotas and other mandatory measures. While this logic can create visible shifts in diversity, it often leads to backlash and resistance within organizations, especially if inclusion and equity are not prioritized alongside these efforts. The coercive nature of this approach can alienate stakeholders and foster a culture of resentment rather than true integration.
Organizations should be wary of focusing solely on demographic diversity (e.g., gender or racial quotas) without addressing the underlying issues of equity and inclusion. Achieving a truly diverse workforce requires more than just numbers—it demands a culture that fosters genuine inclusion and fairness.
Equity and inclusion should be treated as prerequisites for any successful diversity initiative. Organizations need to develop strategies that ensure all employees, regardless of background, have equal opportunities to thrive. This includes fair hiring practices, equitable compensation structures, and an inclusive work environment.
While external activist groups may push for quick changes, such as demographic quotas, organizations must ensure that these efforts align with their internal culture and long-term goals. Imposed diversity without fostering a supportive environment can lead to disengagement and further entrench existing inequalities.
The research underscores the risk of focusing on diversity at the expense of equity and inclusion. Organizations that prioritize visible diversity metrics may inadvertently exacerbate bias and inequality, reinforcing existing power dynamics rather than challenging them. This has far-reaching implications for companies as they navigate the complex landscape of DEI. To create meaningful change, organizations must shift their focus toward fostering equitable and inclusive environments where diversity can truly flourish.
Organizations should adopt a more holistic approach to DEI initiatives. Instead of solely measuring success by diversity metrics, leaders should evaluate how well their practices promote equity and inclusion. This involves integrating equity into hiring, compensation, and career development processes, and fostering a culture where all employees feel valued and included.
CeFEO counts more than 50 scholars and 30 affiliated researchers. Several studies and reports have consistently identified CeFEO as a leading research environment worldwide in the area of ownership and family business studies. This research project, has been co-authored by the following CeFEO Members.
Spotlight highlights research-based findings only. If you’re interested in exploring this project further or delving into the theoretical and methodological details, we encourage you to contact the authors or read the full article for a comprehensive understanding.
Hellerstedt, K., Uman, T., & Wennberg, K. (2024). Fooled by diversity? When diversity initiatives exacerbate rather than mitigate bias and inequality. Academy of Management Perspectives, 38(1), 23–42.
https://doi.org/10.5465/amp.2021.0206
Spotlight is an innovative, AI-powered, online family business magazine designed to bridge the gap between cutting-edge research and the real-world needs of practitioners, owners, and policymakers. Drawing on the latest findings from the Centre for Family Entrepreneurship and Ownership (CeFEO) at Jönköping International Business School, Spotlight delivers insightful, accessible summaries of key research topics. Our mission is to keep the family business community informed and empowered by offering actionable insights, expert analyses, and forward-thinking strategies that enhance business leadership and ownership practices for long-term success.