Innovation is key to long-term success in family businesses—but where does it start? This article explores new research that reveals the impact of female family directors on innovation in small and medium-sized family enterprises. It’s not just their presence that matters—it’s their influence. Drawing on a large sample of Spanish SMEs, the study finds that when women in family firms hold true power, innovation flourishes. But without authority, even well-intended diversity falls flat.
Family businesses often blend tradition with resilience. But as markets evolve, the pressure to innovate becomes more urgent. While ownership structure, generational transitions, and leadership development are widely studied, the role of **gender dynamics—particularly the role of women in governance—**remains underexplored.
Can female family directors foster innovation? Are their contributions merely symbolic, or do they bring strategic value? A recent study published in the Journal of Small Business Management provides compelling answers by examining the influence—not just the presence—of women family members in leadership roles, offering fresh insights into how gender and power interact in the boardrooms of family SMEs.
The authors combine the resource-based view (RBV) with critical mass theory to explore the influence of female family directors. The RBV frames women as a potential source of unique, valuable resources, such as relational capital, long-term commitment, and diverse perspectives. Meanwhile, critical mass theory argues that a minority group—like women—only affects outcomes once they achieve sufficient presence and influence.
This dual lens allows the authors to ask: Under what conditions do female family directors actually drive innovation in family SMEs?
This method allowed the team to test whether influence—not just representation—matters for innovation.
Female presence on the board—measured simply by their number or proportion—does not correlate positively with innovation. In fact, in firms where women serve in symbolic roles with limited power, innovation investment tends to be lower.
Why? Symbolic inclusion can result in passive participation or constrained influence, especially in traditional family cultures where senior male members dominate decision-making. This reinforces that numbers without power can dilute effectiveness.
The game-changer? When female family directors hold influential positions, innovation investment rises. This includes roles like:
These women don’t just bring diversity—they shape strategy. Their influence enables them to challenge inertia, bring in new ideas, and promote risk-taking.
The impact is stronger in firms with concentrated family control. In such firms, trust, shared values, and long-term orientation are high—creating fertile ground for female leaders to act as innovation champions.
Rather than acting as outsiders, influential women in these environments operate from a place of family legitimacy and insider knowledge, boosting their ability to lead change effectively.
Interestingly, a higher proportion of women on the board doesn’t automatically lead to innovation unless at least some of them hold real power. This challenges the idea that simply increasing numbers is enough.
Instead, even one influential woman can shift the culture, while multiple symbolic members may have little effect. It's a matter of quality and authority, not quantity alone.
Having women on the board is a step forward—but it’s not transformational unless they have authority. Empowerment through ownership, leadership roles, and decision-making responsibilities is essential.
Tip: Ensure governance structures and succession plans create meaningful roles for women with clear influence pathways.
Empowerment thrives in cultures where dissent is welcomed and different voices are heard. Family firms should work toward a governance culture that combines psychological safety with strategic diversity.
Tip: Conduct board reviews that assess who holds power—not just who holds seats.
Women often bring different leadership styles—more collaborative, inclusive, and forward-thinking. In family firms, these traits align well with long-term vision and stakeholder loyalty.
Tip: Engage female leaders in strategic innovation discussions, not just operational or HR-related tasks.
Public policies often focus on increasing the number of women in leadership. But in family firms, influence may matter more than formal titles.
Tip: Advocate for policies and programs that develop leadership capabilities, foster mentorship, and incentivize equity transfer to women in the family.
This study sheds light on a nuanced truth: Innovation in family firms doesn’t stem from boardroom diversity alone—it stems from empowered diversity. For decades, the gender conversation in family business governance has centered around fairness and representation. This research adds a new layer: performance.
Influential female family directors can help family firms avoid stagnation, renew strategic direction, and respond proactively to external challenges. As next-generation transitions loom and innovation becomes central to competitiveness, their role is likely to grow in importance.
For researchers, this work invites exploration into how gender and governance interact across different cultural and generational contexts. For practitioners, it underscores that family, gender, and innovation are deeply interconnected themes.
Bauweraerts, J., Rondi, E., Rovelli, P., De Massis, A., & Sciascia, S. (2022). Are family female directors catalysts of innovation in family small and medium enterprises? Strategic Entrepreneurship Journal, 16(2), 314–354.
https://doi.org/10.1002/sej.1420Note: This text has been generated with the support of AI and verified by the authors. For any question, please refer to the authors.
