TOPIC

Branding

Who wants to work for a family business?

Who wants to work for a family business?

How to attract senior managers to a family business?

September 23, 2024

How communicating the family business brand affect customer behavior post-merger?

Customer reactions after M&As. How family business branding and reputation influence purchase intentions

What happens when a family business stops telling the world it's family-owned?

What happens when a family business stops telling the world it's family-owned?

When do family firms decide to go silent?