Journal

Int. Studies of Management & Organization

Journal's website
Int. Studies of Management & Organization

Article

Can storytelling about the past shape the future of your family business?

Heritage communication serves nine distinct strategic functions across marketing, governance, and culture
June 16, 2016

Reference List

Blombäck, A., & Brunninge, O. (2016). Identifying the Role of Heritage Communication: A Stakeholder-Function Framework. International Studies of Management & Organization, 46(4), 256–268.

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