Journal

Journal of Product & Brand Management

Journal's website
Journal of Product & Brand Management

Article

What do family wineries actually say about themselves on their websites?

South African wineries build authentic brands around familiness, heritage and the family name
February 9, 2023

Reference List

Berndt, A., & Meintjes, C. (2023). The interrelationship of family identities, personalities, and expressions on family winery websites. Journal of Product & Brand Management, 32(5), 752–773. https://doi.org/10.1108/JPBM-11-2021-3751

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